Gabriela Fletcher

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Worked on 27 assignments, created 25, named on 1 byline for BYUI Scroll.

By (Gabriela as editor-in-chief) + 2 others for BYUI Scroll - 3 min read

New Sales Account Management class teaches students how to build lasting business relationships

Sales Account Management is a new class that will join the BYU-Idaho academic catalog in time for Spring 2024 registration. The class began this semester as "Special Marketing Projects." The course code for the new three-credit Sales Account Management will be MKT 372. A pre-existing marketing class exposes students to 5 different job types, one of which is account management....

By (Gabriela as editor-in-chief) + 2 others for BYUI Scroll - 4 min read

E-commerce sales and marketing class partners with University Store

Photo credit: Kenzie Fox

In fall of 2019, Brian Christiansen joined the BYU-Idaho faculty with the grand idea to create an e-commerce class, and in 2021 he began teaching his first variation of the class."In my previous work, I had led all of Kimberly Clark's e-commerce effort, so everything (that) was selling on Amazon and Walmart.com and other stuff. And then I moved to...

By (Gabriela as editor-in-chief) + 4 others for BYUI Scroll - 3 min read

BYU-I alumnus returns to campus as new accounting faculty

Photo credit: Ammon Butcher

In fall 2023, BYU-Idaho brought on a new accounting faculty member to teach Accounting 201 and Accounting 403. Ammon Butcher is a BYU-I alumnus who graduated in 2013. He was working in an accounting firm in Ohio when a friend suggested that he go into teaching. Butcher had stayed in touch with many of his professors at BYU-I, and they...

By (Gabriela as editor-in-chief) + 3 others for BYUI Scroll - 6 min read

Faculty magazine Perspective highlights professors' passions

Photo credit: Cat Menlove

Perspective magazine is an internal BYU-Idaho faculty publication that combines faith and teaching disciplines. Daniel Moncayo, a member of the economic department faculty, believes that a college degree implicitly promises four things: social advancement, intellectual enlightenment, a good job and a good career. The Perspective article, "Minimizing Regret," exposes the chasm of information missing when it comes time for new...

By (Gabriela as editor-in-chief) + 4 others for BYUI Scroll - 2 min read

Utah Digital Marketing Expedition leaves impact on juniors and seniors

Photo credit: Luke Alley

Twenty business management and marketing students traveled to Utah on a two-day trip to meet with companies and learn more about their options for when they graduate. Luke Alley, a professor of marketing at BYU-Idaho, helped organize the expedition. The goal was for marketing students to visit Utah companies, connecting them with jobs and internships.“We are hoping to do (an...

By (Gabriela as editor-in-chief) + 4 others for BYUI Scroll - 3 min read

BYU-I's Investment Society places second in CFA Competition

Photo credit: Rick Hirschi

Four members of BYU-Idaho's Department of Economics Investment Society took second place in the annual Charter Financial Analyst (CFA) challenge at Eastern Washington University. Society President, Andrew Allen, competed with fellow society members Youbin Park, Eduardo Ramirez and Jarom Wardwell."The team did great," said Rick Hirschi, Department of Economics faculty member and professor. "They ended up ... behind Whitworth University,...

By (Gabriela as editor-in-chief) + 3 others for BYUI Scroll - 2 min read

BYU-I's finance degrees approved to become STEM degrees

Photo credit: Mattie Johnson

All three degrees in BYU-Idaho's Department of Finance, in the College of Business and Communication, were approved to become STEM degrees. STEM stands for Science, Technology, Engineering and Math, which is associated with degrees with high technological and scientific usage. After eight years of teaching in the Department of Finance at BYU-I, Professor and Department Chair Brian Page noticed a...

By (Gabriela as editor-in-chief) + 4 others for BYUI Scroll - 6 min read

New Pathway certificate increases entrepreneurs' incomes in developing countries

Photo credit: Casey Ann Hurley

It's helpful to learn how to write a resume when there are businesses to apply to, but without those businesses, the resume is just a piece of paper. This, and much more, is what a team of BYU-Idaho faculty found when they took expeditions to Ghana, the Democratic Republic of the Congo, Uganda, Nigeria and Kenya, countries with some of...

By (Gabriela as editor-in-chief) + 3 others for BYUI Scroll - 3 min read

BYU-I professor speaks at team-based learning conference in Texas

Photo credit: Mattie Johnson

John Chapman, a BYU-Idaho professor, spoke at The Team-Based Learning Collaborative Conference (TBLC) at Collin College in McKinney, Texas, in March. Chapman and fellow BYU-I professors Neal Carter and Todd Kelson spoke at this annual conference to help other educators learn how to create effective teams in the classroom.“And so our presentation was around the idea of how do we...

By (Gabriela as editor-in-chief) + 3 others for BYUI Scroll - 4 min read

BYU-I professor completes short film

Photo credit: Mattie Johnson

Cameron Robins, a video production professor at BYU-Idaho, finished a narrative short film in 2023. Robins has taught video production classes for almost six years. During his Faculty Leave Fellowship in 2023, Robins had three months to create a short, narrative film entitled “No Matter What."The film follows the true story of Robins' college friend Levi Antoine, who also helped...